Faltarego.com is a website and blog with a storied history.
The name Faltarego predates the website by a good five years. To the best of my recollection, this is how the story goes:
It was sometime in 2004 when it struck me that much of what I do is ego-based. The writing, especially. So, for some reason I began thinking about what it would be like to do creative work anonymously. It seemed like an interesting notion, and so I set about figuring out how I might actually do it.
This line of thought was in part brought about by the fact that I was, at the time, sinking into a deep funk and was seeking to extricate myself from some projects in which I had become involved. Changing my online identity was part of my plan to “disappear”. This is not a fact I’m proud of, but it did play a role in starting this process.
The first order of business was to create a new identity (or non-identity in this case) for myself. I knew I had to have the word “ego” in the name, and I knew I wanted something that was evocative of “alter-ego” while also implying “non-ego” or “anti-ego”. The word “falter” turned out to be ideal. The sense of “stumbling” was perfect.
I tried to create my non-identify as an email address (I think I was using Yahoo at the time), but unfortunately “falterego” was already in use. Instead of starting from scratch, however, I played around with the spelling, and eventually came up with “faltarego”, which looked good, sounded good, and magically added another level of meaning to the handle: An alter-ego that falters at the altar of the ego.
Or something like that.